Definition Of Marketing Marketing Essay - 3142 Words

Definition of marketing: Marketing is based on the thinking about the business in terms of the needs of customers and satisfaction. Marketing is different from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. The main purpose of the marketing is to increase the sales of the products and getting more profit for the company. 4P’s of marketing: Product Products area unit product and services that your company offers to sell to your audience. Once developing a product you ought to contemplate the standard, design, features, packaging, client service and any ulterior after-sales service. Place Place is with relation to the distribution, the situation and therefore the ways to induce the merchandise to the client. This includes the situation of your business, shop front, distributors, supply and therefore the potential use of the web to sell product on to customers. Price Price issues the number of cash customers that has to pay so as to get your product. There area unit variety of concerns in relevancy value together with value setting, discounting, credit and money Purchases likewise as credit assortment. Promotion Promotion refers to the act of human action the advantages and worth of your product to the patron. This involves convincing the final client to customers of your business exploitation ways like advertising,Show MoreRelatedDefinition Of Marketing : Marketing Essay3135 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product companyRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3900 Words   |  16 PagesQuestion: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. And it’s converting wants into needs; it’s communicating the value of a product, service or brand to customers for the purpose of promoting selling the product, service or brand. The main purpose of marketing is increasing the number of sales. (Wikipedia, 2015) 4Ps’: Product: In marketing area, what are the customer wantsRead MoreDefinition Of Marketing : Marketing Essay3148 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the productRead MoreDefinition Of Marketing : Marketing Essay4186 Words   |  17 PagesDefinition of marketing: Marketing is something which every organization does to place their product or service in the hands of potential customers. It includes diverse disciplines, public relations, pricing, packaging and distribution. 4 p’s of marketing: Products: The products play a vital role in marketing. They analyze the wants of the customers and offering them a product. They are also set the size of the product color of the product and other things. They are also considering about theRead MoreMarketing : Definition Of Marketing Essay2139 Words   |  9 Pages Name Gursimran deep Singh Student ID- ND15164 Define marketing Marketing is the activity, set of organisations, and processes for producing, communicating, delivering, and exchanging contributions that have value for customers, clients, partners, and society at large. And this is management process through which goods and services move from concept to the customers. The 4Ps are: Price: Its mentions to the value that is put for a productRead MoreDefinition Of Definitions Of Marketing1471 Words   |  6 Pagesny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers. Customer value also has many definitions. The simplest form of customer value is defined as being what customers get from buying the product and the functional use of the product versus what they pay, resulting in an attitude toward, or an emotional connection with the product. There are four types of customer value which are functional/instrumentalRead MoreMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreDefinition Of Marketing And Marketing Strategy Essay3526 Words   |  15 PagesDefinition of marketing? It s is a process in which wants changes into needs. The activities of an organization connected with purchasing and offering an items or administration. The marketing process is having direct connection with communication and requirements and the actual goal of marketing is to expand the sales of the company’s product as well as the Company’s profit. In the terms of marketing, there are some of key points which are connected with the marketing such as target market, marketRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions

Censorship And Its Impact On Society Essay - 1658 Words

Modern culture and all throughout time books have majorly impacted civilizations across the world with their influential and thought- provoking words and content known in schools. Opinions have spur the intellect of the young creating many of the revolutionaries we have come to love and praise. Literature has been an important aspect of human life. It is the way we keep records of past events and it is the process in which we convey our feelings through pen and paper. The practice of burning books has long stopped but everyday there are new paperbacks being challenged and taken off shelves in schools or public libraries deemed too inappropriate to showcase to children decided by a group of people. A multitudinous of men and women have come to regard government as some sort of liberator for censoring what they consider incorrect, while others view it as a corrupt system that supports the idea of keeping the eyes of the world shut to the truth and blinded to mankind’s past and p resent mistakes. Censorship has always been prevalent, it has let a small crowd of people dictate what the masses can or can’t see as well as what they can and can’t read in schools. It is the suppression of speech: the careful evaluation of each and every book and the censoring of unacceptable parts. Censorship has been one of the world’s most controversial topics. It has been around since before 399 BCE and has affected societies in one way or another. There are different forms of implementingShow MoreRelatedThe Censorship of Pornography1581 Words   |  6 Pagesï » ¿ Censorship of Pornography: Censorship is vital and takes place on a daily basis in the modern society even in nations that state their respect and maintenance of the freedom of speech. For instance, there are several regulations that restrict broadcasters in the kind of programmes to be transmitted as specific times of the day. The other ways with which censorship happens every day is through the laws that forbid people from expressing themselves publicly toward particular political or ethnicRead MorePositive And Negative Effects Of Censorship In Society798 Words   |  4 PagesCensorship is the suppression, alteration, or prohibition of any parts of books, films, news, music, etc. that are considered obscene, politically unacceptable, or a threat to security. Censorship is an action that has been performed for many years on several subjects of the world, and it is still happening today. Although censorship is an action occurred on many subjects, music is one of the biggest censorship problems in todayâ€⠄¢s world. Music can have both positive and negative effects on a personRead MoreStudies in Contemporary Literature: Free Speech1622 Words   |  7 Pages Censorship is the suppression of speech or other public communication which may be considered objectable, harmful, sensitive, politically incorrect or inconvenient as determined as determined by the government, media outlet, or other controlling bodies (Wikipedia, 1). This can be done by governments and private organizations or by individuals who engage in self-censorship which is the act of censoring or classifying one’s own work like blog, books, films, or other means of expression, out of theRead MorePros And Cons Of Censorship1590 Words   |  7 PagesCensorship can be beneficial in some aspects but if used improperly it can also be harmful. Censorship is the control of what people may say or hear, write or read, or see or do. Censorship can affect all forms of art, music, speech, and expression. It can be seen as a m eans of suppressing free speech, especially in the case of musical lyrics and the impact music has on behaviors. According to Richard Taruskin, â€Å"It is all but irresistible kinesthetic response that music evokes that makes it suchRead MoreThe Sun Starts To Set As Your Making A Rather Difficult1242 Words   |  5 Pagesmultiple beeps and conquers your fun sadly.Censorship has a negative impact on society because it refuses to exploit the harsh reality, and rather cover it up with harsh snippets of beeps and silence. Every human across the nation posses some sort of artistic value, whether its freedom of speech, or the freedom to express themselves. Yet, the government tends to have an authoritive hold to limit these freedoms using censorship to confine the rights we take for granted. The most important facet ofRead MoreTheme Of Censorship In Fahrenheit 4511341 Words   |  6 PagesCensorship is defined as the suppression or prohibition of any parts of books, films, news, etc., which are considered obscene, politically unacceptable or a threat to security. Ray Bradbury’s ideals for the novel, Fahrenheit 451, have shown a different light on how a society can function. The theme of censorship is displayed in the novel by the firemen and how they are uneducated about the values of knowledge and happiness, the secret understanding the people don’t have about books, and the standardsRead MorePros And Cons Of Censorship On Society1325 Words   |  6 PagesCensorship and its Caveats on Society From books to the internet, it is very easy to get any information quickly. Although this may be true you can’t find everything you may be looking for, there are things out there that are censored. Censorship is the restriction of certain information to one or a group of people, from others who think it’s dangerous. Censorship can be used in beneficial ways to protect people, but it is often misused to harm people long-term. Here is some information about someRead MoreAnalytical Essay On Fahrenheit 4511044 Words   |  5 Pagesdestructive. Censorship leads the society to an unpleasant conclusion. Censorship amounts prohibition of expression of someone’s ideas, thoughts which may be detrimental and prejudicial to a particular class of people. The book Fahrenheit 451, by Ray Bradbury, revolves around the idea of censorship as a bane to the society and culture. The book touches on various consequences of censorship like social isolation and infringement of thoughts. Bradbury has given an accurate representation of the society leadingRead MoreTheme Of Censorship In Fahrenheit 4511285 Words   |  6 PagesThis idea or theme called censorship, is the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security.Bradbury’s ideals for this novel have shown a different light on what a society can function like and how the people are so unaware of such as knowledge and happiness. The theme of censorship is proven in the novel by the firemen and how they are so uneducated about the ideas of knowledge and happiness, theRead MoreCensorship of Electronic Communication Systems1158 Words   |  5 PagesCENSORSHIP OF ELECTRONIC COMMUNICATION SYSTEM Introduction. Communication system of society is changing rapidly with the time. In ancient ages people use to communicate with shouting. If people are much more apart from one another the letter writing was the only means of communication just before 500 years. Due to rapid development of science, now a days a message can be passed to millions of people who all are scattered in whole world by a simple electronic communication system. Due to electronic

International Brand Strategy Free Essays

string(21) " eyes of the public\." 4. Identify the factors that need to be considered when developing a brand strategy within the service-based industries and explain why the development a clear and consistent corporate brand image and reputation is a fundamental part of international brand strategy. Corporate brand image: Branding is the art and science of identifying and fulfilling human physical and emotional needs by capturing their attention, imagination and emotion. We will write a custom essay sample on International Brand Strategy or any similar topic only for you Order Now Your corporate brand is, more than anything else, the most significant thing that will define you in the public eye, and therefore the one that will help to ensure your success – or your demise. A strong brand image and name will boost confidence throughout the business, and create a strong, successful impression in the market. Keller (2003a) says, â€Å"technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand† A brand serves to identify a product and to distinguish it from competition. The challenge today is to create a distinctive image† (Kohli and Thakor 1997) The resource-based view within the strategy literature has argued that sustainable competitive advantage is created primarily from intangible capabilities, including brands and reputations (Omar et al. , 2009) The relative importance placed by the firm on its corporate identity also influences brand structure. Companies such as IB M and Apple place considerable emphasis on corporate identity (Schmitt and Simenson 1997). In the case of IBM, â€Å"Big Blue† is associated with a solid corporate reputation and reflects the company’s, desire to project an image of a large reliable computer company that provides products and services worldwide. The IBM logo is featured on products and advertising worldwide to convey this image. Equally, Apple used its neon apple logo to project the image of a vibrant challenger in the personal computer market. Why does it matter? †¢Identification of sources of product †¢Assignment of responsibility to product maker. †¢Risk reducer †¢Search cost reducer †¢Symbolic device Signal of quality †¢Promise or bond with product or maker Advantage: Awareness The harder a company works on its branding and identity, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labelling in a foreign language and know it is a Coca-Cola product. The red colour and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best. Advantage: Consistency in the Marketplace The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. If the brand and identity are truly kept consistent, the customer is more likely to feel that the quality is consistent and to become a loyal follower of the brand. However, this means that the product must maintain a consistency that reflects the image as well. Attract stakeholders, which can aid the development of strong business relationships. Focuses on long term growth Disadvantage: Can Become Commonplace Many brands strive to be No. 1 in the minds of consumers. For example, in many parts of the U. S. , people request a Coke when they go to a restaurant, not necessarily meaning a Coca-Cola product, but any soda. While it is the goal of branding to become the standard, it is not the goal to become the generic term of a line of products. Disadvantage: Negative Attributes If a product or service experiences a negative event, that will become attached to the brand. For example, a massive recall or unintentionally offensive ad campaign can tarnish a company’s brand and image, causing the company to need to build a whole new brand and identity to recapture its place in the market. An important element of a firm’s overall brand strategy is its branding policy. Strong brands help the firm establish an identity in the marketplace and develop a solid customer franchise (Aaker 1996; Kapferer 1997; Keller 1998), as well as provide a weapon to counter growing retailer power (Barwise and Robertson 1992). They can also provide the basis for brand extensions, which further strengthens the firm’s position and enhance value (Aaker and Keller 1990). In international markets, the firm’s branding strategy plays an important role in integrating the firm’s activities worldwide. A firm can, for example, develop global brands (using the same brand name for a product or service worldwide) or endorse local country brands with the corporate brand or logo, thus establishing acommon image and identity across country markets. The top three strategic goals for brand strategy nowadays are increasing customer loyalty, differentiating from the competition, and establishing market leadership (Davis and Dunn 2002). A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products, based on qualities that are important to the market. Your branding strategy positions your products clearly in the minds of customers and prospects, and differentiates your products from competitive offerings. A well-executed branding strategy builds on the strengths of your brand by communicating brand values clearly and consistently. The measure of a well-executed branding strategy is immediate recognition by your target audience with consequent impact on your sales success. The key questions that companies need to ask themselves when developing a brand include: * What is the need we need to satisfy? * What are our core competencies? * What is the reason for this brand to exist in the world? * What is the role of branding in the context of the business strategy? Is it a functional or emotional brand? And then there are the internal and external focuses. To maintain a positive brand reputation, there are 3 things that are required: Good leaderships skills from managers that can drive the company towards their aims and objectives * Dedicated staff that possesses the same values reflected from the brand even in the workplace. * A good clean image in the eyes of the public. You read "International Brand Strategy" in category "Papers" No controversies The key factors that need to be considered when developing a brand strategy include: * Purchasing * Distribution * New products * Value Purchasing A well-executed branding strategy makes it easier for your custo mers to make purchasing decisions about your products. They have a clear perception of the performance, benefits and quality of your products. The confidence that the brand will continue to meet their expectations minimizes customers’ risk in purchasing your product. A strong brand helps you build long-term relationships with your customers. Customers continue to buy from companies they trust, so it is important to continually reinforce the brand values that are important. Distribution You can also strengthen your presence in retail outlets and distributors through a well-executed branding strategy. Retailers feel confident in stocking a product with a strong brand, because they know there is strong consumer demand for that product. Your brand strategy can help you sell into retailers and build retail sales by stimulating demand. Encouraging distributors to use your branding material in their communications can also help to build business by giving customers confidence in the service they receive from the distributor. New Products A strong brand makes it easy to introduce new products that carry the same branding. The new product could be a range extension — a different size, color or version of an existing product. In the minds of customers, the new product will have the same qualities as the existing range because of its association with the existing brand. Value A well-executed branding strategy ensures that your brand makes an effective contribution to profitability through increased revenue, improved distribution and growth through new products. This, in turn, creates greater value for shareholders, making it easier for your company to attract investment and fund future growth There are a few risks that could come up when creating an international brand strategy: Assuming the brand communicates the same meaning market-to- market, resulting in message confusion Over-standardizing or over-simplifying the brand and its management, ie: discouraged innovation at the local level Use of the wrong communications channels, resulting in inappropriate spending and ineffective impact Underestimating the investment, time for a market to become aware of the brand, try it, and adopt it . Not investing in internal brand alignment to ensure that regional employees understand the brand values and benefits and are able and willing to communicate and deliver consistently. The brand image of an organisation represents the current and immediate reflection that the stakeholders have towards an organisation (Bick et al. , 2003). It is related to the various physical and behavioural attributes of the organisation, such as business name, architecture, variety of products and services, tradition, ideology, and to the quality cues communicated by the organisation’s products, services and people (Nguyen and Leblanc, 2001). Brand image must be consistent in order to have a positive image in the eyes of the public. For example, Clairol introduced a mist stick curling iron in Germany, only to later find out that the word mist was slang for manure. Pepsi translated the slogan ‘The choice of a new generation’ in Taiwan but came out as, Pepsi, it will bring your ancestors back from the dead. These small hiccups may not be enough for major brands that are already established around the Globe, but for smaller brands trying to break into international territory, it could turn into a serious disaster, as it could have been the first impression of that brand for a lot of people. Reputation is an outcome of interactions between stakeholders and the organisation over time (Argenti and Druckenmiller, 2004). An organisation does not have a single reputation at any point in time. It has a number of reputations depending on the stakeholders concerned. Interactions with brand-associated stimuli (including mass communication, employees, agents or other individuals and groups that are linked to the brand), enables stakeholders to form their perceptions of an organisation. These perceptions consolidate to become a single impression at a point in time – the brand image. Over time these fragmentary images evolve to become the stakeholder’s perception of the reputation of the organisation. The corporate brand comprises two aspects: corporate expression and stakeholder images of the organisation’s identity. The former includes all mechanisms employed by the organisation to express its corporate identity to all stakeholder groups. Corporate expression links the organisation’s corporate identity with its corporate brand and accordingly is classified as part of both constructs. The strategic choices that organisational leaders must make to determine the corporate expression include the conceptualisation and communication of the visual identity, the brand promise and the brand personality. The second aspect of corporate branding encompasses stakeholders’ perspectives of an organisation’s brand. A stakeholder can never interact with an organisation’s corporate identity in its entirety – they interact with aspects of the organisation’s identity and in so doing build their perception of the corporate brand. As stakeholders experience the brand, they develop brand images. Corporate reputation is the sum of all the views and beliefs held about the company based on its history and future prospects, in comparison to close competitors. Corporate reputation: According to Firestein (2006), reputation is the strongest determinant of any organisation’s sustainability. While strategies can always be changed, when reputation is gravely injured, it is difficult for an organisation to recover. The key people who  assess reputation  are: your customers, your employees, your shareholders, competitors, trade bodies and other businesses and influential people in your sector. The key things that you do which  drive your reputation  are simply: your company values, the products or services you offer, the people you employ and how well they work as a team, and the processes that help you run the business. Fombrun and van Riel (2003) suggest that organisations with good reputations attract positive stakeholder engagement. A favourable corporate reputation results in business survival and profitability (Roberts and Dowling, 2002), is an effective mechanism to maintain competitive advantage, and can aid in building customer retention and satisfaction (Caminiti, 1992) While the definition of corporate reputation is debatable, the one proposed by Gotsi and Wilson (2001, p. 29) is instructive: â€Å"A corporate reputation is a stakeholder’s overall evaluation of a company over time. This evaluation is based on the stakeholder’s direct experiences with the company, any form of communication and symbolism that provides information about the firm’s actions and/or a comparison with the actions of other leading rivals. Organisational culture and business processes are also important levers that ust be aligned with the brand promise. Development of a positive brand image will only occur when the brand promise expected by stakeholders is delivered. If this occurs consistently over time, a strong positive corporate reputation will result. Services currently represent a large and steadily increasing share of the global economy (Lovelock et al. , 2004). In Australia, the top 20 brands ranking by Interbrand, reported in BRW, shows that 17 of the top 20 brands are from the services sector (Lloyd, 2001). In the next decade 90-95% of jobs created in the developed economy are expected to be in the services sector. The increasing dominance of the services economy world-wide has led some researchers to pay greater attention to unique aspects of branding services versus goods. For example, de Chernatony and Dall’ Olmo Riley (1999) conducted in-depth interviews with brand consultants and concluded that managers of services brands should not simply rely on FMCG branding techniques, and that adjustments were needed at the operational level to reflect the unique characteristics of services. Emphasising the heterogeneity and inseparability characteristics of services, Berry (2000) conceptualized a service branding model based on 14 high performance service companies, and proposed that creating an emotional connection with customers was the key to success O’Cass and Grace (2003) found that services brands differed from manufactured goods brands and that services brand managers were faced with challenges that were distinct from those faced by goods brand managers because of the inherent risks associated with services purchases Businesses in the service industry are intangible so therefore are very hard to keep control of and measure quality. Kotler (1986) states that the disadvantage that it has over business selling tangible goods is that the service has to be ready whenever the customer wants it. For example, if he wanted to stay in a hotel, then there should be a room ready for him to sleep in. They are perishable, which means that the night that a room was not sold cannot be sold after the day, or an aeroplane ticket cannot be sold off after the flight has taken off. The service industry looks How to cite International Brand Strategy, Papers

Poor Mobility Due To Leg Ulcers Endless †Myassignmenhrlp.Com

Question: How to Poor Mobility Due To Leg Ulcers Endless? Answer: Introducation Endless venous infection is regularly connected with the disappointment of the calf muscle pump instrument influencing the deep leg vein (Qiao et al., 2005). Sick people with foot ulcers have fundamentally poorer calf muscle pump work than those with no history of the venous disease (Dixy et al., 2003). Because those suffering from leg ulcers often have disabled calf muscle pump work, leg ulcer patients are encouraged to perform leg and foot work out, which will hypothetically enhance calf muscle withdrawal, decrease venous hypertension and quicken the rate of ulcer recuperating. Physical exercises can profit venous leg ulcer recovery times, social associations, however, might be hampered by torment (Meagher et al., 2012). Patients who encounter drawn out endless ulceration regularly question the adequacy of physical action (Van Hecke et al., 2010), while those with poor portability because of a dread of falling may keep away from it. A connection has been set up between poor versati lity, torment, weakness, sadness and in the decreased quality of life (Edwards et al., 2014), guaranteeing that social disengagement may take after. About the case situation, Mrs. Mei is having hard in completing everyday living exercises. Poor portability is the principal purpose behind her misfortunes since it is moderating mending and detaching her from the group. It is in this way the initial concentration of any therapeutic services orderly to help Mrs. Mei in recuperating. The torment expert believes that we've all the leg ulcer is controlling her from the simplicity of connecting with even in the treatment procedure by doing some activity. She is in this manner separated from whatever is left of the group. Her mending process is taking long because of decreased exercise thus of the torment went with her developments. Moreover, the western sort of nourishment she is conveyed may likewise be another component to stopped recuperation, since it prompts weight increment and can presumably be overweight. It is prudent that she frequently does some necessary activities and dependably keeps her leg in a lifted position to encourag e recuperating. It additionally fits for to adhere to her Chinese sustenance as opposed to western nourishments. Every one of these elements joined with the utilization anti-infection agents can rush the healing procedure. Mrs. Mei ought to experience an entire restorative appraisal, counting full therapeutic history and examination. Particular elements evoked from this past incorporate the accompanying; ulcer span, local indications (torment, paresthesia/anesthesia, and swelling), history of injury, previous leg/stomach surgery, previous profound vein thrombosis and other therapeutic conditions. For her case it essential to discover fitting guides for improved standing. The Occupational Therapist will require to surveys her requirements for assistive hardware or home alterations. Comprehensively, following the above assessment will guide the occupational therapist in finding the appropriate movement aid to help Mrs. Mei, for example, a wheelchair or hand crutches. In any case, unless the fundamental reason for the ulcer is tended to, there's a high danger of a venous leg ulcer repeating after treatment. Underlying causes could incorporate stability, heftiness, past deep vein thrombosis, or varicose veins. Nursing administrations are to be focused on decreasing agony and expanding exercise for the patient. References Dixy, F. P., Brooke, R., McCollum, C. N. (2003). Venous disease is associated with an impaired range of ankle movement. European journal of vascular and endovascular surgery, 25(6), 556-561. Edwards, H., Finlayson, K., Skerman, H., Alexander, K., Miaskowski, C., Aouizerat, B., Gibb, M. (2014). Identification of symptom clusters in patients with chronic venous leg ulcers. Journal of pain and symptom management, 47(5), 867-875. Meagher, H., Ryan, D., Clarke-Moloney, M., O'laighin, G., Grace, P. A. (2012). An experimental study of prescribed walking in the management of venous leg ulcers. Journal of wound care, 21(9). Qiao, T., Liu, C., Ran, F. (2005). The impact of gastrocnemius muscle cell changes in chronic venous insufficiency. European journal of vascular and endovascular surgery, 30(4), 430-436. Van Hecke, A., Verhaeghe, S., Grypdonck, M., Beele, H., Flour, M., Defloor, T. (2011). Systematic development and validation of a nursing intervention: the case of lifestyle adherence promotion in patients with leg ulcers. Journal of advanced nursing, 67(3), 662-676.